Zhejiang Metropolitan MICE, under Hangzhou Daily Press Group, is a wholly state-owned enterprise and serves as a unified platform for Hangzhou Daily Press Group’s exhibition business.

Zhejiang Metropolitan MICE is not built from scratch; rather, as a concrete measure to strengthen and expand the exhibition industry, it takes advantage of Hangzhou Daily Press Group’s achievements in the exhibition industry for more than 20 years, deepens the revolution of cultural state-owned enterprise, and integrates internal resources, talent, and projects.

We strive to become a top-tier national media exhibition enterprise of the city and the province. We also devote ourselves to building a major cultural exhibition platform at the Hangzhou municipal level with the core values of “great culture, great innovation, and great living”.